Airtel Offers Rs 4 Lakh Life Insurance With Rs 249 Recharge

Bharti Airtel has started offering Life Insurance to its prepaid customers. Going forward the prepaid customers of Airtel who recharge their phone with Rs 249 plan will get a life insurance cover of Rs 4 lakh which will be renewed automatically wit every recharge of the same amount.

The leading operator has partnered with HDFC Life Insurance to offer the insurance to its customers.

At end the of March 2019 Airtel had 284 million customers of which 93% are prepaid users.

Airtel’s new Rs 249 prepaid recharge plan comes with, besides the Rs 4 lakhs life cover, 2GB data, unlimited calls to any network and 100 SMS/day. The recharge is valid for 28 days and policy cover till recharge is active. A customer needs to enrol for the insurance after first recharge through SMS, My Airtel App or Retailer. The insurance renews automatically for subsequent recharges.

Telenor India was the first company to offer Life Insurance to its customers three four years back. The company is not operating in India anymore.

The policy, which is available to all customer aged 18-54 years, requires no paperwork or medical examination(the customer is only required to give a declaration of good health) and the policy or CoI will be instantaneously delivered digitally. A physical copy of the insurance can be provided on request. Airtel’s innovative prepaid bundle gives convenience to mobile customers with significant amount of data and a sizeable insurance protection at under Rs 9 per day. The entire process is digitally delivered in a matter of few minutes at any Airtel retail store or on My Airtel app. Airtel has over 1.1 million retail outlets, and as of December 31, 2018, its mobile services covered 786,134non-census towns and villages and its network covered 95.3% of India’s population.

“A telco is well positioned to provide the digital backbone to drive innovation and create value for consumers. This is first among many powerful use cases that leverages the power of a telco to build a digitally enabled and financially inclusive India. Insurance adoption is abysmally low in India, including in urban areas. Price, access and convenience of payments are barriers to adoption. With this innovation, Airtel is removing those barriers for providing basic insurance to a very large set of India’s population and making the process extremely simple – just recharge your phone and you are insured. We are really excited to join forces with HDFC Life who share our vision of leveraging technology for the good of people and delight customers with meaningful innovation,” said Adarsh Nair, Chief Product Officer, Bharti Airtel.

As per the IRDAI, the insurance penetration in India is less than 4% (of the population) while smart phones will account for 38% of all networked devices by 2022, i.e., 829 million, compared to 26% in 2017, i.e., 404.1 million (Source: Cisco VNI).The Airtel – HDFC Life partnership leverages their respective digital platforms and Airtel’s distribution reach, including a phygital experience in rural pockets, to make it very simple for millions of uninsured and underinsured Indians with a mobile phone to get a life cover every time they recharge their mobile phones.

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