Airtel DTH Partners Q India, To Offer Web-series Like ‘What The Folks’

Airtel Digital TV, the DTH arm of Bharti Airtel, has partnered with Toronto based media firm QYOU Media or Q Media, to offer youth oriented digital content to its customers. The Q Media’s Indian arm Q India produces popular web series like ‘What The Folks’, “Official Chuckyagiri’ etc.

This web series will be added to the Airtel DTH monthly packs, the company said in a statement.

With this partnership, The Q India will continue to expand the viewership reach for its premium content coming from India’s leading digital content creators. The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at Young Indians (20-30 years). The service has established content partnerships that include some of the most watched and influential digital content creators in India. Content featured The Q India include the popular web-series; Official Chuckyagiri, What The Folks and Being Indian as well as curated episodes from leading digital programs  in India, including: 101 India, Pocket Aces, Comic Wallah  and BLUSH.

Sunil Taldar, CEO & Director – DTH, Bharti Airtel said: “We are constantly innovating to add greater value for customers and enhance their TV experience on our platform. We are always working towards bringing new content and relevant programming for our customers. With this partnership with QYOU Media, we aim to bring the growing trend of short form video consumption to homes on their TV.”

Sunder Aaron, General Manager and Co-Founder, The Q India comments: “Young Indians have been lacking a general entertainment brand or service that speaks directly to them. Our mission at The Q India is to address this need with a powerfully relevant service proposition that is entirely unique in proposition, programming the best Indian video content from digital creators who are streaming across platforms. We are delighted to join Airtel, and happy that both platform and advertising partners are beginning to recognize the potential The Q India offers them to reach millions of Millennial and Gen Z digital savvy viewers in their sub base who are now able to enjoy India’s best digital content through The Q India service.”

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