MTV selects Ericsson

MTV has selected Ericsson to provide broadcast and media services including media management and playout for a period of five years.

As a result of a new five-year agreement, Ericsson will provide media and broadcast services such as media management, playout and studio facilities management for Finnish media company MTV. Ericsson will provide these services to both MTV and other local and international customers from a purpose-built media hub in Helsinki, Finland.

Under the terms of the agreement, 45 highly skilled broadcast services professionals will be transferred from MTV to Ericsson.

Heikki Rotko, CEO, MTV said, “We have selected Ericsson as a strategic partner because the company is a strong international player that has invested heavily in the TV industry. Our decision is also based on the success of a similar collaboration between TV4 – another Bonnier Group subsidiary – and Ericsson in Sweden for the past five years.”

Joachim Bergman, head, Playout and Media Management, Ericsson Broadcast and Media Services said, “This agreement and the media hub in Helsinki will strengthen Ericsson’s broadcast and media services business, which began in 2007 with the signing of our first broadcast services deal with C More (formerly Canal+) in the Nordic region, and is expanding rapidly.”

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