MTS launches 10 paisa scheme

MTS, a brand owned by Sistema Shyam Teleservices (SSTL) has launched ‘return of 10 paisa’ initiative whereby prepaid customers can enjoy local call, national call, local SMS and national SMS at 10 paisa.

To avail this service, customers just need to pay Rs 11 to enjoy all MTS to MTS local and national calls at 10 paisa per minute and local and national SMS at 10 paisa. This unique and aggressive offer has been made available nationally to the customers through a robust network of retail stores.

Positioned as return of 10 paisa, the initiative is backed by an exciting communication campaign including above and below the line initiative. The initiative has been specially designed to simplify mobile tariffs for MTS subscribers.

Launching this scheme Leonid Musatov, chief marketing & sales officer, MTS India said, “We at MTS believe that mobile communication is an enabler. While for some it is the means to stay in touch with their loved ones, for others it is an essential business tool to ensure higher productivity. We have specially designed ‘Return of 10 paisa’ initiative to empower our customers with the freedom to talk more and stay connected with their friends and business associates.”

“Under this distinctive and unmatched plan, MTS will provide all MTS to MTS local and national calls and SMS at just 10 Paisa. I am confident that our customers will find this initiative extremely exciting,” commented Musatov.

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