Mobile money now deployed by 208 operators

Mobile money services has been deployed by 208 operators in 83 countries for the unbanked services as per the initial findings of GSMA’s 2013 Mobile Money Adoption Survey.

As of January, 2013 mobile money was deployed by 178 operators in 74 countries. In the coming months, an additional 117 deployments are planned by operators worldwide.

“The impressive and encouraging results of the study demonstrate that mobile money services are increasingly reaching scale and are becoming even more essential in providing convenient and affordable financial services to the underserved,” said Chris Locke, managing director, GSMA Mobile for Development.

“Through our Mobile Money for the Unbanked programme, the GSMA is committed to facilitating the widespread adoption of mobile money services by identifying and sharing operational best practices, as well as working with operators to create commercially viable, interoperable mobile money services to enable greater financial inclusion,” added Locke.

Globally, mobile money services were launched in nine markets in 2013 and the majority of these launches were in markets where mobile money services already existed. There are now at least two or more mobile money services available in 51 markets, compared to 40 markets at the end of 2012 and 33 at the end of 2011. Further, 24 of these markets each have three or more mobile money services, offering even greater choice to consumers.

Mobile money is now becoming a mainstream service for mobile operators rather than a differentiator; this is especially true in Sub-Saharan Africa, which boasts 53 percent of all live mobile money services and where services are available in 36 out of 47 countries in the region.

The findings show that the adoption of mobile money services by customers is rising and that an increasing number of services are reaching scale. The GSMA has identified three mobile money services that each exceeded 1 million active users between June 2012 and June 2013 and globally, there are at least nine opertors that currently have more than one million active users.

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