Mitsubishi launches HERE’s Traffic

Mitsubishi Motors North America has launched HERE Traffic including real-time information on traffic and weather, and is the first to offer updates on fuel prices delivered by HD Radio technology for drivers in the US.

The service goes beyond the usual highway network, providing information on four times more roads than comparable products. By using HD technology, the updates on real-time conditions are ten times faster than the standard speed available in the market.

Connected services from HERE provide a smarter, safer and more enjoyable driving experience every day through always up to date, real-time data, whether the driver is looking to avoid traffic jams and unsafe driving conditions due to weather or just looking for a gas station offering the best fuel prices.

The new offering will be available for the following Mitsubishi 2014 models: Lancer, Lancer Evolution, Lancer Sportback, Outlander and Outlander Sport.

“We were the first company to support the launch of in-car navigation in Mitsubishi’s vehicles back in the late 1990s, and now we are offering real-time traffic, weather updates and fuel prices in HD in North America. Mitsubishi car drivers are again among the first to take advantage of the latest technology development,” said Ogi Redzic, vice president for Connected Driving at HERE.

“Our commitment to bring the most innovative technologies to our drivers continues to move forward at an aggressive pace, and offering real-time traffic, weather and fuel prices by HD from HERE is another natural next step,” said Bryan Arnett, senior manager of Product Planning, Mitsubishi Motors North America.

HD Radio technology is a broadcast solution for real-time information. It includes a digital encoder which offers a higher bandwidth when compared to the standard RDS analog systems. This enables more than four times the amount of content to be transmitted.

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