Microsoft announces exclusive partnership with Amazon

Microsoft today announced that its entire range of Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon beginning September 1, 2014.

This will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles.

Commenting on the same, Chakrapani Gollapali, country general manager – Consumer Channels Group, Microsoft India said, “As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience. We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India.”

“This partnership gives us the opportunity to forge deeper engagement with gaming enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience,” said Samir Kumar, director – Category Management, Amazon India.

With this announcement, Amazon has also launched the pre-orders for Xbox One from today that includes an exciting bundle. Consumers pre-ordering the Xbox One will get the blockbuster game FIFA 15 for free. The Kinect bundle will include an additional free game of Dance Central Spotlight.

In addition, the first 1,000 customers will also get special offers worth Rs 10,000 which include Rs 3,000 off on purchase of a second Xbox One controller, Amazon gift cards worth Rs 1,500, 2 free Blu-ray movies worth Rs 2,500 (The Amazing Spiderman 2 and Captain America: The Winter Soldier), Rs 2,000 off on a selected range of speakers and Rs 1,000 off on a selected range of backpacks.

As announced previously the Xbox One will be available in India beginning September 23rd, 2014 priced at Rs 39,990 and Xbox One with Kinect will be available at Rs 45,990. The Kinect version will offer a number of games and entertainment experiences exclusive to Xbox including gesture controls, biometric sign-in, Skype video calls and more.

According to Anshu Mor, director – Interactive Entertainment Business, Microsoft India, “This is a historic moment for Xbox in India. This unique partnership and the launch of Xbox One will bring a colossal line-up of exclusive blockbusters, the best multi-player experience and amazing entertainment experiences like Game DVR, Twitch, Live TV Pass Thru, Snap on TV, Skype, Voice commands through Kinect and Internet Explorer.”

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