Micromax increases intl presence through Hugh Jackman

Micromax has signed with hollywood superstar, Hugh Jackman as its brand ambassador for increasing its international presence.

The company already has bollywood star Akshay Kumar as its brand ambassador for the Indian market and has signed with Hugh Jackman for the international market as the company has large international presence in Nepal, Bangladesh, Sri Lanka and others.

The celebrated actor will endorse the Canvas series of smartphones for Micromax and the association would start with Micromax new smartphone, Canvas Turbo, to be launched soon in the Indian market.

Talking about the association with Micromax, Hugh Jackman said, “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations.”

The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life added Jackman.

Speaking on the association, Shubhodip Pal, chief marketing officer Micromax said, “As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.

“This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms,” added Pal.

With the launch of Canvas Turbo, Micromax is all set to revolutionize the smartphone experience for the users reinforcing its promise of democratizing technologies for the masses.

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