Micromax Expands Its Home Appliance Portfolio, Launches ACs

Mobile phone maker Micromax on Wednesday launched series of air conditioners to ramp up its consumer electronics portfolio. This will be the first year to see a complete line-up of ACs from Micromax, after it introduced ACs as a pilot project last year in June 2016. The range comprises of 7 split ACs and 01 Window AC right at the onset of the peak summer season in India.

For the ACs, the company is planning to focus on markets in states like Punjab, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi, Rajasthan, West Bengal, Telangana and Tamil Nadu. These are the markets where Micromax has a distribution network with over 4000 sales touch points and around 400+ service centres. In addition to the traditional retail touch points, the products will also be made available through leading E-commerce websites, in the months to come.

“The key differentiators for our ACs is the local innovation that we have built as per consumer feedback (100% copper two-way drainage, turbo cooling etc.), along with the right implementation. We believe that as a brand we are very well entrenched to grow this category,” said Rohan Agarwal, Vice President, Consumer Electronics, Micromax.

Micromax Air Conditioners come with ECCO Blu Technology, that protects the condenser coil from humidity and moisture as well as prolongs the life of the condenser by up to three times. The ACs are also armed with added GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material. It packs advanced features like 2-way drainage system which helps in ease of installation in oddly shaped Indian rooms. The ACs also come with turbo cooling which ensures desired temperatures are reached at high speed to cool down spaces within minutes. These products are also equipped with 4-way Swing Horizontal & Vertical cooling that gives long airflow to achieve uniform and instantaneous cooling throughout the room.

The products will get a 5-year warranty, with first 3 free services. The Micromax AC range is priced between Rs. 21,000- and Rs. 35,000.

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