Mahindra Comviva extends partnership with Vantrix

Mahindra Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it has extended its partnership with Vantrix, a pioneer in mobile video optimization and delivery solutions.

Through this extended association, Mahindra Comviva will effectively manage, optimize and monetize the explosive growth of video traffic that service providers are experiencing in their markets.

With this partnership, Vantrix’s advanced video optimization solution, Bandwidth Optimizer, will be integrated with Mahindra Comviva’s Mobile Data Platform (MDP), which is targeted at addressing the broadband traffic and specifically Video Traffic for Policy Management, Optimization and Monetization (MOM).

This integrated solution will enable service providers to manage, optimize and monetize their mobile broadband video traffic while offering their subscribers a high performance and rich media experience, leading to increased data adoption and reduced network congestion.

Commenting on this strategic partnership, Madan G Onkar, vice president, Internet and Broadband Solutions, Mahindra Comviva said, “Given the explosive growth in the video traffic and the increase in broadband subscribers globally, it’s imperative that video traffic is managed and delivered intelligently, in the most optimal manner. It contributes to a significant portion of the service providers’ data revenue today.”

“Today, it is evident that video content consumption is the key driver for data traffic growth on service provider networks. These providers need to manage the growing costs of this demand, offer a compelling experience to their customers and enable new revenue opportunities,” said Alex Staddon-Smith, senior vice president, Global Sales and Business Development, Vantrix.

Mahindra Comviva’s MDP is a market proven platform that enhances customer’s QoE, resulting in increase of operators’ data volume by over 40 percent and ARPU (Average Revenue per User) by 20 percent.

MDP deploys advanced optimization, data management and monetization techniques to enhance the user experience by improving data download speeds by over 70 percent and stimulate revenue growth, whilst generating up to 45 percent savings on bandwidth and up to 50 percent on infrastructure investment.

According to a recent study, mobile video traffic in Africa is predicted to grow 27 fold from 2013 to 2017 at a compound annual growth rate of 93 percent. Video will be 72 percent of Africa’s mobile data traffic in 2017, compared to 47 percent at the end of 2012.

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