M2M service revenues to reach $20bn by 2015

Machine to Machine (M2M)) service revenues will reach $20 billion globally in 2015 as per Juniper Research report.

The installed base of cellular M2M devices will approach 500 million modules by 2018, driven primarily by telematics and in-vehicle applications.

The report observed that the monetisation opportunities offered by M2M services differ significantly according to the industry to which it is being applied. Thus, while telematics is particularly positive, smart metering, despite high forecast numbers and regulatory drivers, is still struggling to find an avenue for revenue generation. However, in all sectors, service revenues will substantially exceed revenues from managing connectivity throughout the forecast period.

Faster mobile broadband networks would impact on M2M use cases, noting that M2M service provision based on 4G LTE technology was beginning to find a market in CCTV, mobile POS (Point of Sale), digital signage and as a backup for fixed broadband services.

Operators are increasingly deploying sophisticated cloud based APIs (application programming interfaces) to address the increased complexities of the M2M industry. However, it argued that M2M specialist players are the primary creators of the ecosystems behind M2M deployments.

“Operators continue to play a fundamental role in M2M,” said report author Anthony Cox.

“But there is still significant scope for new players focusing on either new technology approaches, or a particular angle of the M2M market,” added Cox.

Telematics remains the anchor M2M industry sector as virtually all major vehicle manufacturers are now deploying, or planning to deploy, M2M modules in new vehicles.

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