Long Live The Customer! Now, Vodafone Brings Free Data Offer

Vodafone-4g-SuperNetAfter Reliance Jio’s launch on 1 September when the new 4G operator offered free voice and data services till 31 December, 2016, there was a writing on the wall – other operators will follow suit. And within a month, all the big incumbent operators – Bharti Airtel, Idea Cellular and today, Vodafone India announced free data offer.

In the offer announced today, Vodafone offers 9 GB free data if an user subscribes for 1 GB of 4G data. The total data of 10 GB will be available till 31 December, and is applicable for prepaid as well postpaid users, Vodafone said in a statement.

“At Vodafone, we have always believed in providing the best value to our customers while surprising them with delightful offers. With the festive season approaching, we are giving a greater reason to customers to upgrade to 4G handsets. With this offer, we are encouraging new 4G handset users to enjoy the Vodafone SuperNet experience to the fullest and explore the wonders of the internet in a truly worry-free manner,” said Sandeep Kataria, Director, Commercial at Vodafone India.

However, the offer is bit confusing. Vodafone says this offer is valid for users who are using a new 4G handset – a 4G device that has not been used on Vodafone networks in last six months.

Besides the free data offer of 9 GB, Vodafone also announced it will offer free music, movies, and TV subscription on its Vodafone Play platform till 31 December.

31 December, 2016 is an interesting period – all operators are offering free offers till that date, the date that was initially announced for a valid free offer by Reliance Jio.

“The additional data provided on these packs will make the Internet more affordable for customers who use mobile internet in a limited way and encourage first time users to come online. It will also enable existing users of data enjoy their mobile internet experience further by staying online longer and accessing more of their favorite content,” Vodafone said in the statement.


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