LINE exceeds 300 mn users

LINE, owner and operator of the free call and messaging app LINE today announced that user numbers for the app have exceeded 300 million worldwide.

The company is poised to achieve 500 million users in 2014.

Since launching on June 23, 2011, LINE has gained universal acceptance as a communication app with its rich voice and video calls and sticker messaging features.

In addition to East Asia, where the app has already established a strong foothold, user numbers are also growing steadily in Hispanic regions such as Spain and Mexico. Currently, the company is focusing on the acquisition of new users in India, Turkey, and West European countries including France, Germany and Italy by conducting localized promotional activities and strengthening partnerships with local mobile network operators and device manufacturers.

In India, where the smartphone market is expanding rapidly, the offering of localized content and stickers featuring local celebrities has allowed to LINE to achieve an impressive 10 million users only three months after officially entering the market. A total of 20 million users in the country is anticipated before the end of 2013.

The company’s global efforts have rapidly accelerated the pace of growth in user numbers, with 19 months taken to achieve the first 100 million users, 6 months for the next 100 million, and only 4 months between 200 million and 300 million users.

Akira Morikawa, CEO, LINE said, “We are extremely pleased to have achieved our target of 300 mn users for the year in such a short time after clearing the 100 mn user mark only in January. As the global market shifts towards smartphone, LINE has made its remark by providing value as a tool that stimulates communication through its expressive sticker messages, convenient voice and video calls and games that users can enjoy with their LINE friends, setting it apart from other simple communication tools that merely function as text messengers.

We will continue to explore all possibilities of communication in order to develop even more new features and constantly enhance our service quality. We aim to achieve 500 mn users within 2013, and develop LINE into the world’s top communication service.”

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