Karbonn partners Celltick to offer intelligent user interface

With the  ‘Start’ GUI, Android users can get what they need from the first screen of their phone

karbonn-CelltickKarbonn Mobiles, the Jaina group promoted Indian handset maker has joined hands with Celltick, a company that offers personalised and intelligent user interface for smartphones. With this partnership Karbonn can now use Celltick’s ‘Start’ user interface on its mobile phones. The specialty of Celltick’s Start interface is it is intelligent enough to understand the users’ usage patterns, so that the interface can adopt the behavior.

It means, with Celltick’s Start, Android users can get what they need from the first screen of their phone.
Karbonn will be using this interface for all its smartphones across variants.

With Start, Karbonn consumers will have quick access to what matters most.Start’s recommendation engine learns and adapts the start screen based on big data technology. It also uses collaborative filtering to individualize the initial configuration, as well as offer ongoing recommendations based on user behavior. Celltick provides device manufacturers, like Karbonn, with an effective means of maintaining customer relationships past the point of sale to help create new lines of revenue as well as encourage brand loyalty.
“Through Start, mobile users can define their preferences through selection of themes, wallpapers, applications and RSS feeds. Start also offers coupons to mobile users to deliver high value discounts at minimum cost,” the company said.

“Our partnership with Celltick allows us to enable tools that will aid us in creating lifetime value for the consumers while delivering a completely unique Android user experience. With Start, we will provide our customers with increased flexibility and complete freedom to personalize their device, while benefiting from faster access to the most relevant features of the device,” said Shashin Devsare, Executive Director of Karbonn.

“As more and more consumers adopt Android as their platform, we are confident of providing differentiating features and services to handset manufacturers that will allow them to better understand their consumers as well as deliver higher value beyond the device,” said Ronen Daniel, CEO of Celltick. “We are excited to receive endorsement of our vision and technology from a leading device manufacturer like Karbonn.”

Like Karbonn, Celltick’s Start user interface is being used by more than 50 operators and used by over 140 million users across the globe.

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