Karbonn announces strategic partnership with MediaTek

Karbonn has today announced a strategic partnership with MediaTek for integrating MediaTek’s innovative product engineering roadmap into Karbonn’s new portfolio of ‘true’ octa-core and hexa-core processor based smartphone range.

Through this collaboration, Karbonn has introduced a new portfolio of smartphones including Titanium Hexa, Titanium Octane and Titanium Octane Plus. With this partnership Karbonn has become the first Indian brand to offer the ‘KitKat’ OS experience to the Indian consumers.

Aiming to capture the fastest-growing Indian smartphone market which grew by nearly 229 percent in 2013, Karbonn’s partnership with MediaTek will allow India’s No 3 smartphone brand to consolidate its domestic market position and make strategic inroads into untapped international markets.

The new portfolio with the first-in-industry KitKat OS will bring innovative features like gesture control, extensive voice commands, redefined user interface, faster multitasking and more which will help in attracting more consumers towards BrandKarbonn.

Speaking about the partnership, Pardeep Jain, managing director, Karbonn said, “This collaboration with MediaTek which enables advanced multi-tasking and better performance is our endeavour to introduce devices which can answer every emerging need in the industry.”

With MediaTek’s ‘true’ hexa-core and octa-core processors, the new Titanium portfolio by Karbonn smartphones will allow users to experience multi-tasking coupled with low power consumption.

The new-age MediaTek processors are renowned to offer a ‘true’ multi-core processing experience, where all cores can operate simultaneously, enabling enhanced smartphone processor utilization on the new smartphone range.

The recently launched MT6591 hexa-core processor by MediaTek has ushered in a new era of mobile computing with its premium Dual-Cluster/Dual-Active (DCDA) architecture that allows all 6-cores to run at full speed simultaneously.

Shashin Devsare, executive director, Karbonn said, “Our new portfolio of smartphones is designed in collaboration with MediaTek to provide a powerful mobile experience. Our focus is on offering iconic designs with cutting-edge features like Android KitKat OS, greater device utilization, and faster multi-tasking which offers consumers the ultimate smartphone experience with use cases across information, communication and entertainment.”

Dr Finbarr Moynihan, general manager, International Sales & Marketing, Mediatek said, “Both the MT6591 and the MT6592 – MediaTek’s ‘true’ octa-core solution, are part of our commitment to provide high performance yet cost-effective solutions, accelerating the global demographic and cultural transformation for the super-mid market.”

Priced at Rs 16,990 for the Karbonn Titanium Hexa, Rs 14,490 for the Titanium Octane and Rs 17,990 for the Titanium Octane Plus, the devices will be ready for shipping from the last week of April 2014.

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  1. Pingback: Why Karbonn Could be a Force to Reckon With? - TeleAnalysis

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