Jio Prime Deadline May Get Extended Till April End

Reliance Jio’s Jio Prime registration deadline may get extended as the ongoing membership drive did not get the expected results with around 22-27 million users converted for the program so far, sources in the company hoped.

“It may get another months extension, may be till April 30,” a source at the company said. “But, nothing has been finalised yet,” the source moderated the information. The source also added that the company has achieved 50% of its target of Jio Prime numbers. However, the source declined to specify the target number or the achieved number.

Of its over 100 million customers, our information from insiders as well as industry sources estimate, Jio has garnered around 22-27 million users as its Prime customers with just a weeks time left for the scheme to end.

However, this is an unverified data. Interestingly, a recent survey by Bank of America-Merrill Lynch found that 84% of Jio customers want to convert to Prime program. The sample size of this survey was just one thousand users.

Jio Prime that asks for a onetime registration fee for Rs 99, offers all those services provided by the company during its free offer period. Once a user becomes a Prime customer, he or she can get all these services for a monthly recharge of Rs 303. The Jio prime offer included free calls, 1 GB of 4G data per day and other content related service free as was offered during the trial period.

The Jio Prime offer was made open from March 1 and runs till 31, however, the company is witnessing a lukewarm response on the membership. This, perhaps, is prompting the newest 4G operator to extend the deadline beyond 31st March.

Of its over 100 million customers, our information from insiders as well as industry sources estimate, Jio has garnered around 22-27 million users as its Prime customers with just a weeks time left for the scheme to end.

When announced Jio Prime membership was offered for Rs 99 but it is believed that when the company did not get the desired results in the first 15 days, it started offering new schemes to subsidize this.

A week back Jio Prime was offered on Mobikwik digital wallet platform for Rs 49 as the wallet company offered Rs 50 as cash back. When that seemed not to be enough, the operator is now offering Rs 100 cash back if payment is made through Jio Money for the membership as well as a recharge of Rs 303.

Also Read

Leave a Reply

 
%d bloggers like this: