Intex Domestic Manufacturing Operations Undergoing Expansion

The company is ramping up is domestic assembly and manufacturing of mobile phones amid the “Make in India” Push

Intex-manufacturingWhen the Government of India had announced the Made in India initiative, several companies became a part of it. There were several smartphone makers who announced their manufacturing plants in the country; and one among them was Intex. Now, Intex is going a step further and looking forward to expanding its domestic manufacturing operations of mobile devices in the country.

According to the latest Counterpoint Technology Research report, Intex will soon be opening another bigger manufacturing unit in Greater Noida. The unit would be spread over eight hectares with a mobile handset manufacturing capacity of 35 million units per annum.

Counterpoint Research analysts visited Intex’s Noida mobile phone manufacturing operations, which is one of its five manufacturing plants in the country. Three out of five manufacturing facilities by Intex are located in Noida which commenced their operations in 2015 while the other two are located in Baddi (HP) and Jammu (J&K) with operations dating back to 2010 and 2004 respectively.

The report by Counterpoint Technology Research noted that Intex has been manufacturing in India different products since over a decade now and been among the very few brands to start domestic assembly of phones in India. This has allowed Intex to take advantage of certain benefits amid the Indian government’s “Make in India” push. However, the level of current value add to the country’s GDP can be improved with greater investments in R&D, in-house design and shift to higher level automation driven manufacturing process. Intex is aiming to address this gap through its upcoming facility where it is planning to manufacture some of the components like speakers, PCBs, casings other than batteries and chargers.

Intex is associated with manufacturing in India since 2001 and the company is manufacturing about 2 million phones per month presently. Currently it has manufacturing units in India – one in Jammu, one in Baddi, Himachal Pradesh and three in Noida, Uttar Pradesh. The company is now planning a sixth manufacturing unit in Kasna, Greater Noida. To further consolidate, Intex has already begun the process for manufacturing the components used in mobile phones and developing an entire ecosystem of ancillary units feeding the main unit. While confirming Intex’s big plans, Amitabh Khurana, Head-Manufacturing, Intex Technologies said, “By mid of 2016, up to 30-40% of components used in the production of mobile phones will be manufactured in India via Technical JVs. The target is to manufacture the complete unit of mobile phone including components in India in a year’s time.”

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