SoftBank Mobile Chooses JDSU’s ariesoGEO Platform

SoftBank-Mobile-Chooses-JDSU’s-ariesoGEO-PlatformSoftBank Mobile (SBM), a leading mobile operator in Japan has chosen to implement JDSU’s ariesoGEO platform and GEOperformance application across 3G and LTE networks in downtown Tokyo.

SoftBank will use ariesoGEO to help improve customer satisfaction by using location intelligence data from its network.

ariesoGEO is a geolocation solution designed for customer-centric radio access network planning, optimization and troubleshooting. It enables mobile operator to perform traffic analysis, site design, RAN optimization, new service and network planning, and customer troubleshooting. It is the only geolocation solution that supports 2G, 3G and LTE radio access generations.

Using location intelligence, ariesoGEO will provide information in near real-time about the subscriber experience down to the individual subscriber level. This in turn enables efficient segmentation and the ability to focus on VIP customer groups, such as corporate accounts.

JDSU’s ariesoGEO platform was selected after a competitive trial due to the scalability and maturity of the solution, and its ability to support multiple vendors and technologies.

“We are delighted that SoftBank Mobile has selected the ariesoGEO platform,” said Sue Spradley, senior vice president and general manager, Network and Service Enablement, JDSU.

“We pride ourselves on being a partner, not just a supplier. Through our mentoring service, we will ensure that SoftBank Mobile is able to rapidly adopt new working practices, helping it to maximize the value of geolocated customer data and achieve expected business benefits quickly and seamlessly,” added Spradley.

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