InFocus Targets 6 Mn Phones This Fiscal, 70% Would Be Feature Phones

Foxconn owned smartphone brand InFocus that relaunched in India last week after a long 2 years of silence targets to sell 6 million mobile phones in India by the end of this fiscal. But the interesting part is 70% of this total number would come from feature phones.

“Out of the 6 million target 70% of our volume would be from feature phones that we are planning to launch shortly,” InFocus India VP, Sales & Marketing Piyush Puri told TeleAnalysis.

At present the company claims to have 2 million mobile phone subscribers and all are smartphone users.

When asked why the company wants to focus on feature phones while the country is moving towards smartphone, Puri said it is because they want to re-position themselves in the market and it needs a massive reach.

“This is being done strategically,” he clarifies. “In order to position ourselves in the smartphone market, we need to increase our penetration in the Indian mobile phones market. And that can be done by reaching out every part of the country through increase in our retail presence.”

From that aspect the company is increasing its retail presence to 50000 outlets across the country from current 3000 by end of next quarter.

This appears too ambitious.

Puri also said that the company is going to create new benchmarks through its feature phones.

“Like we are planning to launch 100 days return policy for our feature phones as well as will create new price barriers like Rs 699 phone,” he added.

The feature phones, Puri said, will be manufactured in a plant in Noida, Uttar Pradesh.

He said InFocus has got a mandate from its parent company Foxconn that if it could increase its presence to 50,000 retail outlets for its feature phones and 8000 outlets for smartphones by end of this fiscal, then Foxconn would pump in more money.

At present InFocus has got $10 million to spend on Indian market for its branding and marketing purpose.

Last week the company launched a new smartphone in the Indian market. The phone, named Turbo 5, highlights its battery power – of 5000 mAh – and priced it at Rs 7,999 for the 3GB RAM variant. The InFocus Turbo 5 also launched another variant with lower RAM, of 2GB, and priced it at Rs 6,999.

The InFocus Turbo 5 is a 5.2 inch device with full HD display and is powered by low-end MediaTek quadcore processor with clock speed of 1.3 GHz.

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