WhatsApp, Jio Partner To Educate Use Of WhatsApp On JioPhone

WhatsApp and Jio have started an educational campaign across India with the goal of showing people how to use WhatsApp on JioPhone to connect with friends and family in a simple, secure, and reliable way. The campaign will start from 9 October in which WhatsApp and Jio will travel across India together in vans and visit 10 cities in the states of UP, Rajasthan, and more.

As a part of the campaign, there will be events at each city to show people how to use WhatsApp safely and responsibly. The collaboration also includes street plays, the popular art form of outreach, to engage people and guide them on the meaningful and responsible ways to use WhatsApp on JioPhone. The companies have also developed video tutorials and informative leaflets, available online and in Jio Stores in 11 Indian languages including Hindi, Bengali, and Marathi.

Commenting on the educational campaign, a WhatsApp spokesperson said, “Jio has an important role in driving India’s digital revolution by empowering millions of Indians. We are excited to be a part of this journey and help organize a campaign that educates people on how to communicate in a simple and safe way with WhatsApp.”

When the JioPhone was launched little over a year back, it was an instant hit among customers as the device was available virtually free and offered whole bunch of services at a very affordable price, say for Rs 49, it offered free voice and 1 GB data for a month.

While the phone was good from all aspects, it lacked integration of two very popular apps – Facebook and WhatsApp. Though the company had so far sold more than 25 million JioPhones, lack of WhatsApp on JioPhone was a primary roadblock of its anticipated growth.

Considering this aspect, Jio had announced in September that it will be offering WhatsApp in its JioPhones – both JioPhone and JioPhone 2.

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