India Server Market Revenue declines 8% In Q3, 2018

Lack of too many big ticket deals in IT and telecom sector has led to a decline in the the overall server market in India in 2018. The market witnessed a year-over-year (YoY) decline of 8.1 percent in terms of revenue to reach $276.6 million in Q3 2018 versus $300.9 million in Q3 2017, according to the latest IDC Asia Pacific excluding Japan (APEJ) Quarterly Server Tracker, Q3 2018.

The x86 server market has degrown for Q3 2018 which accounted for 91.6 percent of overall server market in terms of revenue. The decline is majorly due to the absence of multi-million dollar deals from IT and ITeS service providers and spillover of telco deals in the coming quarters.

Modernization of traditional infrastructure remains as the core priority for the enterprises across different verticals in India. Almost more than 90 percent of the enterprises are planning to invest in digital initiatives from creating new business models, to reimagining their existing business through process reengineering to attract and retain their existing customers and enhancing their customer experiences creating a demand for the compute to meet these business objectives.


During Q3 2018, the x86 server market in terms of revenue declined YoY by 6.1 percent to reach $253.4 million in Q3 2018 up from $269.9 million during Q3 2017. Professional services accounted for 57.5 percent of overall x86 server market revenue contribution followed by telecommunications with 10.4 percent during Q3 2018. Manufacturing and Banking were slow during Q3 2018 owing to limited new deals and small upgrades. In x86 market, volume servers declined by 7.2 percent to $240.2 million, while midrange server increased by 24.6 percent to reach $13.2 million in Q3 2018. Non-intel platforms are still preferred for the high-end category of servers by most of the large end-users.

The non x86 server market generated $23.2 million revenue, with a YoY decline of 24.9 percentage points, in Q3 2018. IBM led the market with a revenue share of 63.8 percent, followed by Oracle with share of 22.5 and HPE with 13.8 percent during Q3 2018. Banking remains top vertical with 51.8 percent revenue share followed by manufacturing and professional services with 22.5 percent, and 8.9 percent respectively, during Q3 2018.

“End users in India are slowly adopting hybrid IT for their datacentre strategy. Thus, it has become crucial for vendors to market their solutions by addressing end-users challenges such as compatibility, migration, application performance and IT support serviceability features” says Ranganath Sadasiva , Director, Enterprise Research, IDC India.

In Q3 2018, Hewlett Packard Enterprise (HPE) achieved the number one position in the India x86 server market with revenue share of 25.5 percent to reach $64.6 million in Q3 2018. Dell Inc was the second largest vendor with share of 23.6 percent to reach $59.8 million. Lenovo and Cisco remain statistically tied at number third position with a revenue share of 8.4 percent and 8.2 percent respectively. Also, ODM direct market share declined YoY by 33.8 percent and accounted for 27.4 percent revenue share in Q3 2018.

“In 2018, end users have embraced memory centric computing with higher cores and CPU configurations resulting into Y/Y growth of server ASP. The industries journey continues to evolve from large SMP machines to scale out in the coming years.,” says Harshal Udatewar , Market Analyst, Server, IDC India.

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