Flipkart Gets Exclusive Rights To Sale Asus Phones, Eyes 40% Market Share

Country’s largest e-retailer Flipkart has signed an agreement with Taiwanese smartphone maker Asus to sell its smartphones exclusively. Both the firms wrote an MoU that says the Indian retailer retains the first right to sale all future Asus smartphones. The first product under this contract will be launched on 23 April and the new smartphone from Asus is named as ZenFone MaxPro.

“As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs,” said Asus CEO Jerry Shen. He said ‘with Flipkart partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market’.

Besides the agreement with Asus, Flipkart on Tuesday said it targets to achieve 40% market share of Indian smartphone sales by 2020. Under a mission ’40by20′, the retailer will put everything in place that are required to achieve the target in next two years.

At present, according to its own estimates, Flipkart commands a market share of 25% of all smartphones sold in 2017 in India.

“One in every four smartphones sold in India last year was on our platform,” said Ajay Vir Yadav, Flipkart’s senior VP. “We have grown by 60% in the mobile phones category as against industry average of 14% in 2017,” he added.

Explaining the partnership with Asus, Flipkart’s CEO Kalyan Krishnamurty said the eretailer will become exclusive seller and distributor for future Asus smartphones that are designed and developed specifically for Indian customers.

“Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we are multiplying those efforts by collaborating to leverage our individual strengths – data driven research and insights, and technical prowess – to build smartphones truly customised for India,” said Kalyan.

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