Ather Energy To Start Chennai Operations In June

Smart electric vehicle startup Ather Energy Wednesday announced that it’s planning to start its operations in Chennai from June this year. The company is already doing its business in Bengaluru, its headquarter. The company also said it plans to enter to 30 cities in the next two years.

Ather said its electric bikes Ather 450 saw a huge success in pre-booking and has been entirely sold out till September 2019. This prompted the company to enter into Chennai market.

“After a successful launch in Bengaluru, we are expanding across the country starting with Chennai. The launch in Chennai is like a homecoming for Ather, as the organization was conceptualised at IIT Madras. We have already started receiving pre-order interest from enthusiasts on the website. As we enter this exciting market, we are looking at extending the same go-to-market strategy that we employed in Bengaluru, starting with accepting pre-orders, setting up of the charging infrastructure and the Experience Center, followed by the delivery of vehicles,” said Ravneet Phokela, Chief Business Officer, Ather Energy.

The “Pre-Order Interest” option on the company’s website gives consumers priority deliveries, early access to book the Ather 450 & Ather 340 and invitations to exclusive events and test rides.

As in the case of Bengaluru, Ather Energy will be introducing both its products 450 and 340, along with setting-up its public charging infrastructure, Ather Grid, across consumer-friendly locations such as cafes, malls, tech-parks, gyms, etc.  To encourage adoption of EVs in the city, Ather Energy has announced free charging at Ather Points for all electric vehicles for the first 6 months. Ather’s electric and intelligent scooters bring ease of access and convenience to their owners by allowing them to identify charging point locations and their real time availability through the Ather Grid app. This unique model is currently existent in Bengaluru with Ather Grid up and running at 24 charging locations with 31 charging points.

Ather Energy reiterated its commitment to developing India’s charging ecosystem by announcing its pan-India association with Godrej Nature’s Basket recently. The partnership will see Ather Energy setting-up its charging stations – Ather Point – at Godrej Nature’s Baskets’ 35 odd locations across the country.

Holding a special place for the company’s founders and IIT Madras graduates – Tarun and Swapnil, Chennai has become a hotbed of innovation and technology. It was during their time at the institute that the founders decided to build electric scooters instead of battery packs to address the influx of substandard EVs flooding the Indian market.

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