India’s tablet market grows 9 percent in Q2

Indian tablet market shipments in India stood at 0.86 million  units in Q2 2014 i.e. a quarter-on-quarter growth of 9 percent over Q1 2014 says IDC.

India tablet market indicated early signs of recovery in Q2 2014 after taking a sharp hit in the past couple of quarters.

“This recovery was fuelled by multiple factors. Business sentiments have shown improvement post elections and near term prospects are anticipated to remain better too. Further, traditional PC OEMs have started making big inroads in the tablet market and most of this success is led by leveraging their vast expanded reach through multiple distribution points,” says Karan Thakkar, senior market analyst, IDC India.

Android continues to be the most preferred Operating system. With 89.6 percent market share Android is expected to sail above 80 percent mark over the next few years. Windows OS is gaining ground too. However, much of these volumes are currently being driven by the spurt in enterprise buying.

Tablets with screen size 7 < 8 inch contributed to 88 percent of the overall market in Q2 CY2014. IDC expects dominance of the aforementioned screen size to continue. However on the low volume side, tablets with screen size 10 < 11inch grew by 54 percent in Q2 CY2014.

With 19 percent market share Samsung stood at the first spot. Majority of its volume is driven by sub $200 voice calling Tablets. Strong performance in Q2 2014 allowed Micromax to tip Apple to the second spot. With 9 percent market share. Apple stood at the third spot. More than 60 percent of the overall iPad volume is being supported by their iPad mini.

“The combined share of PC OEMs in the India tablet market is expected to beat industry growth in the coming quarters,” adds Thakkar

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