Indian PC market at 3.24 mn in Q3, 2013

The overall India PC shipments for Q3 2013 stood at 3.24 million units, a quarter-on-quarter slide of about 8.3 percent over Q2 2013.

The uptake on commercial volumes owing to fulfilment around large education projects, has led to the contribution of this segment to rise to around 59 percent against their share of nearly 50 percent seen a year ago.

Kiran Kumar, research manager, IDC said, “Special education projects in states like UP and Tamil Nadu and a much delayed spending in the year from the BFSI segment have largely skewed the overall growth in Q3 towards commercial segment.”

According to Manish Yadav, market analyst IDC, “July and August were noted to be upbeat as lower tier channels stocked up owing to exchange rate pressures. However, excess stock mixed with poor end user demand weakened channel buying in September”. Despite constrained spending, back-to-school season and festive demand starting Onam did drive pockets of investment amongst consumers, particularly around Portable PCs.

In terms of vendor share, HP sustains its lead with 32.3 percent share, yet again accounting nearly one-third size of the India PC market in Q3 2013. Lenovo secured second place with a share of 13.6 percent in Q3 2013. Dell took third spot with market share of 11.8 percent.

“Vendors continued to receive a boost in shipments as part of a large education project in UP. Also, their ability to maintain better pricing against competition tied with aggressive marketing campaigns on both desktops and portable PCs, helped them scale up their dominance in the India PC market,” adds Kiran.

IDC India forecasts expects Q4 to crumble because of seasonality and price hike. Additionally, elections in Delhi, civil issues in the state of Andhra Pradesh are further expected to impact the overall buying in some of these larger states.

Vendor Share – India Overall PC Market, Q3 2013 (percent of shipments)
Hewlett-Packard        32.3
Lenovo                          13.6
Dell                                11.8
Acer Group                  10.5
Others                           31.8
Source: IDC Quarterly PC Tracker, Q3 2013

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