India’s Optiemus To Manufacture BlackBerry Phones

Optiemus Infracom, an Indian company based out of New Delhi, will now manufacture your next set of BlackBerry smartphones in the country. Besides domestic consumption, the BlackBerry phones made by Optiemus will also be exported to other markets like Sri Lanka, Nepal and Bangladesh.

Earlier the Canadian smartphone maker had announced the company will only focus on developing software and services for the phones and will not manufacture the hardware on its own. The manufacturing as well as distribution responsibility will be outsourced to third parties in various markets.

“This is an important milestone in our strategy to put ‘the smart in the phone’, providing state-of-the-art security and device software on a platform relevant to mobile customers, with more localization. With its infrastructure and experience in manufacturing, and proven success as our distribution partner, Optiemus Infracom is the ideal partner to design and manufacture trusted BlackBerry secure Android handsets for customers in India and neighboring markets,” said Alex Thurber, Senior Vice President, General Manager, Mobility Solutions at the Canadian firm.

In December last year BlackBerry had handed over this job to TCL Communication of China to manufacture the smartphones for some markets, and in September the company had formed a joint venture PT BB Merah Putih to make the phones in Indonesia.

In India, under the terms of the agreement with Optiemus, BlackBerry will license its security software and services suite, as well as related brand assets to the Indian partner. The partner will design, manufacture, sell, promote and provide customer support for the mobile devices that offer the full BlackBerry experience, including the Android secure software, in India, Sri Lanka, Nepal and Bangladesh.

However, the Ontario, Canada based firm will continue to control and develop its security and software solutions and maintain trusted BlackBerry security software, including regular Android security updates to the platform.

“This agreement will help us expand mobility choices by designing, manufacturing and offering secure BlackBerry devices which are made in India, for customers in India, as well as Sri Lanka, Nepal and Bangladesh. With our strong end to end play in the mobile ecosystem in manufacturing, retail, distribution and support, we are confident that our journey with BlackBerry will be a long and successful one,” said Ashok Gupta, Chairman of Optiemus Infracom.

This is not Optiemus’ first association with the Canadian smartphone maker. In November last year the company had outsourced its sales and distribution of two of its latest smartphones – the BlackBerry DTEK50 and DTEK60.

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