Idea launches Sharing Plan

Idea-launches-Sharing-PlanIdea has launched sharing plan for prepaid users whereby users can now share data, voice & SMS benefits across multiple users or devices, all under a single plan- Easy Share!

With the evolution of Mobile internet, an increasing number of consumers are now getting connected to multiple devices such as smartphones, dongles on laptops and tablets.

This changing usage pattern has led to a rising need for a ‘Single Mobile Plan’ which reduces the hassle of managing multiple payments and recharges for the customer. Keeping this in mind, Idea Cellular had launched the Easy Share postpaid plan in some markets last year, and its success has prompted the company to extend the offer to the large base of prepaid users now.

Users of Idea’s Easy share plan can share the data, voice minutes and SMS between multiple devices and with other Idea users. This unique product is the first such initiative for prepaid users in India, and caters to the need of both individual customers with multiple devices, as well as members of a family using multiple connections.

The Idea ‘Easy Share’ prepaid plans start from Rs 158 onwards, loaded with internet, local & national minutes and SMS benefits. Users can transfer internet packs, minutes and SMS to their friends and families, through a simple process of USSD or just by logging to Idea website.

Talking about this new initiative, Sashi Shankar, chief marketing officer, Idea Cellular said, “For postpaid subscriber, Easy share plan is already available since last one year and we are now happy to introduce sharing plan for our prepaid subscribers. The plan not only helps users to share their voice and data benefits but also provides great value for money.”

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