IBM to acquire The Now Factory

IBM today announced a definitive agreement to acquire The Now Factory, a privately held provider of analytics software that helps communications service providers (CSPs) deliver better customer experiences and drive new revenue opportunities.

Today’s acquisition also complements the IBM MobileFirst Analytics portfolio, which is designed to enhance the way organizations analyze mobile device usage to provide exceptional customer experiences.

Using The Now Factory’s software, CSPs can gain real-time insights into their customers by analyzing massive quantities of network and business data. With this type of insight, CSPs can provide an enhanced quality of service to their customers by better managing negative experiences and network outages.

In addition to its ability to detect and resolve issues, The Now Factory’s software helps CSPs better understand how a subscriber interacts with cloud-based services, such as mobile applications. For example, a CSP can use The Now Factory’s software to analyze customer usage of 3G and 4G LTE data services and identify high volume pre-paid subscribers. This can result in a targeted campaign to convert high volume pre-paid subscribers into post-paid accounts.

“The Now Factory’s innovative solutions are all about enabling quick insights for better business results in the highly competitive telecommunications landscape,” said Tom Morrisroe, CEO, The Now Factory.

“As part of IBM, we can now extend our technologies to a broader range of clients to help them uncover new, untapped growth opportunities, and achieve tangible business value from big data and analytics,” added Morrisroe.

The Now Factory enhances IBM’s Big Data Platform to bring a new class of analytics solutions to the market. For example, IBM InfoSphere Streams augments The Now Factory data mediation and analytics, and extends the range of use cases to include more real-time analytics on data in motion. The Now Factory’s clients can also now access IBM PureData System for Analytics and Hadoop-based IBM InfoSphere BigInsights for exploration and deep analysis of subscriber and network data.

“Today’s announcement is part of IBM’s strategy to continually establish leadership in the era of big data and capitalize on the opportunity to analyze data in real time,” said Bob Picciano, general manager, Information Management, IBM Software Group.

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