IBM acquires Xtify

IBM today announced the acquisition of Xtify, a leading provider of cloud-based mobile messaging tool provider.

Xtify help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. It provides digital marketers with the ability to create content-rich in-app mobile messaging and push notifications to encourage mobile application usage. Mobile apps can increase in-store traffic, improve mobile sales while fostering brand loyalty.

The acquisition will help extend IBM’s mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

Xtify will expand IBM’s Smarter Commerce initiative providing campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers. Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available – helping businesses deepen connections with their customers.

The combination of digital analytics and mobile capabilities delivered through a cloud computing model has become the great enabler for Chief Marketing Officers (CMOs) and their organizations, giving them easy access to the tools they need to engage mobile consumers.

“Xtify’s mobile messaging capability combined with IBM’s analytics and cloud infrastructure will provide marketers with global reach and an arsenal of rich content to influence and inform increasingly mobile consumers,” said said Josh Rochlin, CEO, Xtify.

Xtify is among the most recent investments that IBM plans to run on its SoftLayer cloud infrastructure that operates in 140 countries. IBM has invested more than $6 billion in cloud-related acquisitions, including SoftLayer, which provides an easy cloud “on-ramp” to help clients quickly deploy mobile capabilities with the security, privacy and reliability of private clouds and the economy, flexibility and speed of a public cloud.

“With the increase of mobile devices, organizations across all industries are anxious to develop a mobile approach to engage their customers,” said Kevin Bishop, IBM vice president for digital marketing.

“The acquisition of Xtify provides new ways for our clients to foster a direct, one-to-one communication channel with their customers,” added Bishop.

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