Global smartphone shipments reach 1.2 bn in 2014

Global-smartphone-shipments-each-1.2-bn-in-2014Global smartphone shipments have reached 1.2 bn in 2014 and 375 million in Q4, 2014 as per Juniper Research.

Samsung shipped an estimated 315 million smartphones in 2014 accounting for 25 percent of all smartphone shipments, however the company reported its first annual earnings decline in 3 years. The company witnessed another quarterly fall in shipments and market share, to just over 76 million in Q4 2014, representing a 3 percent decline.

Meanwhile, Apple posted a record quarter of 74.5 million iPhone sales, representing q-o-q growth of 90 percent and y-o-y growth of 46 percent compared to Q4 2013. With the demand for iPhones driven by the 6 and 6 Plus models, the company for the first time ever, sold more iPhones in China than in the US. Despite closing in on Samsung in Q4, Apple had a market share of 15 percent for the full year in 2014.

Juniper Research notes notes that the reception of the iPhone 6 Plus has indicated a large potential for Apple phablets and is expected to further accelerate the ‘Bigger Screen’ trend. However, potential releases from budget vendors could outpace their expansion and reduce Apple’s overall market share in the category over time. Juniper estimates Apple to account for 30 percent of the Phablets (5.5”-6.9” screen) market in 2015.

Lenovo-Motorola combined is estimated to have shipped over 90 million smartphones in 2014, managing to improve its market share to just over 7 percent.

Microsoft, meanwhile reported a 10.5 million Lumia shipments in Q4 2014, driven by low-cost models. Huawei improved its market share y-o-y, shipping over 70 million smartphones in 2014, with the Honor line of devices accounting for nearly 28 percent of the total.

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