Flipkart Sells More Than 1 lakh Moto E4 Plus in 24 hours

Moto E4 Plus which is being sold only on Flipkart sold more than 1 lakh units in first 24 hours of its launch. Flipkart has informed in a press release.

Following the midnight launch on 12th July, Flipkart sold at a rate of over 580 units per minute (for the first 60 mins). Close to 1.5 lakh customers showed interest in the product by visiting the product page in first hour of going live.

Flipkart had launched its own marketing campaign for Moto E4 Plus which included social media and offline activation. In the 3-day long campaign, “Mobile-Mobile Charger”- vans fitted with multiple charging points – travelled across Bangalore reaching out to customers with low battery. People could tweet #NeedPowerPlus and find out the location of the van.

Online retailer also informed that the demand for Moto E4 Plus has been the widest in terms of number of cities since the state of UP has become recently serviceable for high value products greater than Rs 10,000 post introduction of GST. The contribution of the states of UP and Bihar combined is 12% to the overall sales number achieved.

Among the customers buying Moto E4 Plus, approximately 3% customers also used the consumer-friendly affordability initiative on Flipkart – BuyBack Guarantee. As part of the BuyBack Guarantee program, customers were offered a BuyBack price of INR. 4000 on the Moto E4 Plus if exchanged within 6-8 months of purchase.

The phone comes with Android’s latest OS, the Nougat. Interestingly, the phone comes with 5000 mAh battery despite being a budget phone.

Moto E4 Plus looks similar to the Moto G5 smartphones with the slightly curved back. The phone sports a metal uni-body design which lends it a premium feel. A very prominent round rear camera unit, antena lines running across top and bottom are some of the other design elements. The front home button has the fingerprint scanner embedded inside it.

Moto E4 Plus features a 5.5-inch HD resolution display (1080 x 720 pixels), Qualcomm Snapdragon 425 quad-core processor, 3GB RAM coupled 32GB internal storage space. The rear camera is a 13Megapixel unit, while the front camera is 5MP supported by flash. The Moto E4 Plus runs the latest Android Nougat 7.1.1. Motorla is also shipping a 10W rapid charger which becomes all the more important given the size of the battery which would have otherwise taken forever to charge.

Motorola Moto E4 Plus is not water resistant however it does feature a water-repellent coating to protect your smartphone against splashes, etc. This 4G LTE device also features Bluetooth version 4.1 LE, Wi-Fi 802.11a/b/g/n, Accelerometer, Proximity, Ambient light, Magnetometer (e-compass) and Fingerprint reader.

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