Flipkart Does An Amazon Prime With Its ‘Plus’ Offering

Flipkart, the Indian online retail giant, has taken a cue from its US counterpart Amazon, to launch its own ‘premium’ services. Like Amazon’s Prime membership that offers special attention and special services to its prime members, Flipkart too has announced its members-only service called Flipkart Plus.

The Flipkart Plus service will be launched on 15 August, India’s Independence Day.

“Flipkart Plus is an India-first program that is the result of years of rigorous data analysis, and Flipkart’s deep understanding of customer preferences. Further, all major internet companies will participate in this initiative to make it one of the best benefits program ever launched in India,” the company said in a statement.

Flipkart Plus is a benefits program intended to reach customers from all over the country with its inclusive aspects such as no-fee membership and a wide range of choices on rewards. The program promises a superior experience for customers across all touch points, with key highlights being free & fast delivery, early access to major sale events such as big festive season sales, and an enhanced customer support experience. In addition, post launch , all Flipkart customers will begin to earn ‘Plus Coins’ with each order — the key to unlock a world of benefits across shopping, travel and content.

“At Flipkart, we deeply understand the Indian customer and solve for them meaningfully. This means that everything we do is not just limited to a particular section of the society but appeals to a wider audience. With that in mind, we have crafted Flipkart Plus as India’s most inclusive customer benefits program and we’re extremely thrilled to launch it this Independence Day,” said Kalyan Krishnamurthy, CEO, Flipkart.

While the prevalent norm for customer rewards programs is to provide benefits in the core business of a company, Flipkart Plus strives to extend benefits to an ecosystem of partners from which customers can choose from. With its wide reach, appeal, and design to cater to the needs of various customer segments, Flipkart Plus is ideally positioned to make a strong impact on the rewards industry and act as a catalyst in the evolution of e-commerce in India.

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