Etisalat nominated for GSMA’s Global Mobile Awards 2014

Etisalat Group has been nominated for three GSMA Global Mobile Awards this year for advanced and world-class services offered across the Middle East, African and Asian markets.

In 2013, Etisalat commercially rolled out a fully interoperable, industrial grade, open-loop commerce ecosystem “Flous” across majority of its operations. The scope of the service includes payments, transfers, bank accounts/payment cards management, secure access, ticketing, as well as merchant payment acceptance- accessible across NFC, on-line, STK, Companion Card, and IVR user interfaces.

The award winning service “Flous” has been nominated again this year by the GSMA under the category of  the “Best NFC/Mobile Money Product or Service”.

Additionally, Etisalat was also nominated in the category of the “Best NFC/Mobile Money Product or Service” for recently introduced Mobile Point of Sales service – “Mobile Cashier”.

Etisalat “Mobile Cashier” transforms Merchant’s mobile phones into industrial-grade point of sales terminals, enabling them to accept debit/credit/pre-paid cards and mobile money accounts payments in a secured, convenient, and simple-to-use environment. Through integration with inventory management and CRM systems, Mobile Cashier provides a full suite of advance business tools “out of the box,” bringing to SME and Enterprise customers affordable and market relevant professional tools.

Additionally, Etisalat was also nominated in the category of the “Best Mobile Product or Service for Women in Emerging Markets” of its leading  mWomen program known as “Weena”.

The initiative involves empowering women in rural Africa by providing them with micro-loans and training them to start businesses distributing mobile services in their communities. Weena agents support the women by providing a tailored value proposition including relevant value added services and an innovative rewarding scheme through cash bonuses delivered directly to a mobile saving account that can be used exclusively for buying selected goods.

This innovative mechanism is leveraging on Etisalat mobile commerce platform “Flous” and its entire ecosystem.

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