Etisalat join hands with MasterCard

Etisalat group, the leading telecom operator in the Middle East, Asia and Africa signed an enduring partnership with MasterCard to bring award-winning technologies to the market.

“Over the last few years, Etisalat has used the Mobile World Congress as a platform to reinforce strong strategic partnerships and launch innovative solutions that are now being used by millions of people all over the world,” said Khalifa Al Shamsi, chief digital services officer, Etisalat group.

“We’re now looking at ways to further enhance this successful partnership with MasterCard using the technologies of tomorrow such as the innovative mobile payment solutions we are showcasing today,” added Shamsi.

MasterCard and Etisalat will strive to build upon the milestones of the previous year and replicate the success of their existing mobile payment solutions including recent commercial launches of services in Egypt and Nigeria.

Mobile Cashier, a mobile point of sale service transforms merchants’ smart devices like phones or tablets into industrial-grade Point of Sales (POS) terminals, enabling them to accept debit/credit/pre-paid cards and mobile money accounts payments in a secure, convenient, and simple-to-use environment.

Through integration with Inventory Management and CRM systems, Mobile Cashier provides a full suite of advance business tools, thereby bringing affordable and market relevant professional tools to SME and Enterprise customers.

“Both MasterCard and Etisalat recognize the need for innovative new products that meet the unique needs of consumers,” said Aaron Oliver, head, Emerging Payments, Middle East and Africa, MasterCard.

“As mobile penetration rates across the region continue to grow, we will continue to tap into the expertise of both companies to find more ways of converging payments with mobile. Our work so far with Etisalat is just a scratch on the surface. We look forward to continuing building on our success and rolling out payment solutions that are faster, more secure, and more convenient for everyone,” added Oliver.

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