Etisalat and GSMA to jointly hold M2M event

Etisalat and GSMA will hold an open industry event focusing on the M2M market at Novotel Dubai World Trade Centre on 19th-20th November, 2013.

The industry event will address how mobile operators are working with governments and other organisations to unlock M2M’s potential in the region. Regional mobile operators and telecom vendors will hear from senior government representatives, regulators, health, education, city leaders and other key officials about the state of the market and future opportunities in the region.

There will be a special focus on Dubai’s Smart City initiative, which was recently announced by Sheikh Mohamed Bin Rashid Al Maktoum, vice president and prime minister, UAE and ruler of Dubai.

The operators will learn how Etisalat plans to build on its state-of-the-art infrastructure, technical expertise and coverage to enhance the quality of life for residents through improved environmental management, healthcare and education.

Khalifa Al Shamsi, chief digital services officer, Etisalat Group said, “Here in the UAE, as well as in other countries within our footprint in the Middle East, Asia and Africa, we are engaged in many projects to develop connected societies or smart cities. These will be empowered by fiber connectivity, high-speed mobile Internet and M2M technologies and applications. These innovations will add significant value to the communities we serve, including improved access to healthcare, education and government services.”

“From health and education to transportation and smarter cities, mobile technology stands at the heart of a diverse number of industries, redefining our increasingly connected lives,” said Ana Tavares Lattibeaudiere, head, Connected Living and Senior Director of Technology, Connected Living Programme, GSMA.

The total number of connected devices is expected to grow from 9 billion to 25 billion by 2020 according to Machina Research, and the GSMA aims to support this increase in connections throughout this period of huge growth whilst also stimulating a number of service trials and launches that will deliver a more connected life.

Through the use of M2M technology Etisalat has helped companies eliminate more than 23,000 tonnes of unnecessary CO2 emissions over two years, by monitoring, streamlining and reducing energy usage through heating, ventilation and air conditioning (HVAC) at over 80 facilities in the UAE.

Earlier this year Etisalat, the GSMA and members of the pharmaceutical, ICT, healthcare, policy, patient advocacy and research ecosystem joined forces to test new M2M based healthcare solutions and conduct research to share with policy makers to encourage advances in mHealth.

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