Ericsson join hands with BlackArrow

Ericsson has joined hands with BlackArrow to address operator’s need to drive new revenues through targeted, enhanced advertising across all screens.

BlackArrow advanced advertising solution fully integrates with Ericsson TV platforms including Ericsson Mediaroom and enables dynamic, addressable ad-insertion across linear and on-demand programming.

Working together, BlackArrow and Ericsson are enabling operators to benefit from an evolved end to end multi-screen advertising capability- developed to deliver linear, on-demand, interactive and second-screen advertising, in a targeted and personalized manner, across all connected devices.

“Ericsson has a proud history in enabling advertising, most recently recognized with a prestigious technical Emmy for our pioneering development of dynamic advertising insertion for video on demand content. Through our partnership with BlackArrow, we are empowering TV service providers to not only provide personalized TV experiences on any screen, but also enabling them to monetize these new experiences,” said Ove Anebygd, vice president and head of Solution Area Media, Ericsson.

“The advanced advertising capabilities that we can now offer with BlackArrow will enable our customers to expand their TV service and business innovation, opening-up new multi-screen advertising opportunities and delivering a better experience for TV consumers,” added Anebygd.

Ericsson and BlackArrow have already worked together to enable a major Tier 1 Pay TV service provider in North America to deploy dynamic ad insertion capabilities for Video On Demand.

The companies are collaborating on a number of additional joint opportunities to help Pay TV service providers jump-start new TV Anywhere services in a way that will meet long-term converged video architecture and audience data goals. By integrating the delivery and monetization capabilities of each company’s products, service providers can grow new revenue streams immediately by leveraging dynamic ad insertion and addressable advertising for video delivered to new platforms and devices.

“TV is being redefined from appointment viewing to watching whenever and wherever the viewer wants,” said Nick Troiano, president, BlackArrow.

“Ericsson is in a great position to help Pay TV service providers offer TV Anywhere at any time. We look forward to working with them to bring the latest advanced advertising capabilities to their customers around the world,” Troiano.

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