EE reaches 2 mn 4G customers

EE today announced that two million customers have now signed up to 4G services from EE, doubling the company target of one million customers by the end of 2013.

The phenomenal 4G sign-up rate is the fastest in the world outside of South Korea. Since the launch of 4G from EE in October 2012, rapid adoption has been driven by the widespread availability of the service, which now reaches 160 towns and cities.

The 4G network is one of the fastest in the world, with double speed 4G (with average speeds of 24 to 30 Mbps) now available in 20 cities across the UK.

Olaf Swantee, CEO, EE said, “Our 4G launch in October 2012 marked a new era for mobile users, allowing consumers and businesses to do much more on the move.

“We’re incredibly proud of being the first UK operator to bring 4G to the UK and, in just over a year, exceeding our target by reaching two million 4G customers across the country. We continue to have particular success converting our existing base to 4G, with approximately two out of three new 4G customers moving over from Orange and T-Mobile plans,” added Swantee.

“This year, our network priority is to deliver the benefits of superfast mobile internet to more of the UK and invent even more innovative ways for our customers to make the most of their 4G experience,” commented Swantee.

Adoption in business continues to grow significantly, with over 4,000 corporates and three quarters of all new and upgrading SMEs now choosing 4G. A wide range of organisations including Berkshire Healthcare NHS Foundation Trust, Canon, Expedia, Foxtons, IKEA, Jewson, Kimberly-Clark, London Air Ambulance, Microsoft, PA News, The Royal Borough of Windsor & Maidenhead, RAC, Renault, Tate & Lyle and United Utilities switched over to superfast speeds in 2013.

Average data use across the EE network grew by 70 percent over the course of 2013, with social media and video driving the biggest increases.

Looking specifically at the 4G network, posting pictures and messages to Facebook was the most popular way to bring in the New Year, followed by Skype, Instagram, and Twitter. Voice usage also continues to grow, with a 25 percent increase in voice calls over the EE network in 2013.

EE is investing £275 million in its voice network this year, and pledges to set a new benchmark for voice quality and reliability.

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