EE introduces affordable 4G smartphone

EE, the UK’s most advanced digital communications company, today launched a range of new entry-level 4G pay monthly plans as well as the UK’s lowest priced 4G smartphone, allowing more people to experience the benefits of 4G network.

From today, customers can choose from a range of 24-month entry-level 4G handset plans which includes the option of a free 4G handset, 500 MB of mobile data and an inclusive minutes and texts allowance, all on the UK’s number one network for just £13.99 a month – less than the cost of a pint of milk a day.

EE has also extended its range of 4G Extra plans which offer EE’s biggest mobile data allowances, the UK’s fastest 4G speeds, as well as unlimited roaming minutes and texts when in Europe – with new options from just £21.99. Customers on all other pay monthly plans can now also benefit from unlimited calls and texts in the EU for just £2 a day, via a new Euro Talk and Text Unlimited bundle.

In addition to the new entry 4G plans, EE offers a unique converged package for all new and upgrading EE 4G pay monthly handset customers, who will see their mobile data allowances increased to 10 GB each month for no extra charge when they sign up to EE’s unlimited home broadband service.

This means customers can now get 10 GB of 4G data from just £13.99 a month. On selected mobile plans, it increases to 20 GB, and provides them with all their connectivity needs both at home and out and about in one plan.

EE also introduces a new range of 4G pay monthly plans for small businesses from just £17 a month, ranging up to £35 a month for unlimited calls, texts and 3 GB of 4G data.

All new Business Extra plans offer unlimited calls, texts and up to 36 GB of double speed 4G data as standard, plus 180 minutes of international calls to use at home and abroad. Business Extra customers can use their 180 minutes to make calls from the UK to international numbers or make roaming calls in Europe and the USA to the UK.

As part of the continued focus on great value and innovation, EE will shortly launch the UK’s lowest standard priced 4G smartphone, which will offer the specifications traditionally associated with a more expensive handset.

The new Android device will combine a sleek premium design and feel with a 1.2 GHz Qualcomm Snapdragon 400 quad-core processor, large 4.5” qHD display, and HD Voice compatibility for crystal clear calls. What’s more, with CAT 4 capability, it is optimised to take advantage of the UK’s fastest 4G download speeds that are offered by EE’s unique double-speed 4G network.

Perfect for capturing and sharing HD video and pictures, through to playing the latest online games, the new smartphone, named ‘Kestrel’, after the British bird of prey, will be the first in a range of EE own-branded 4G devices.

The Kestrel will be available for just £99.99 on 4G pay as you go, the UK’s lowest standard priced 4G smartphone, when it launches at the end of April. The Kestrel will also be available free on 4G price plans of £13.99 a month.

Pippa Dunn, chief marketing officer for Consumer at EE said, “At EE, we’re continually looking for new ways to make a quality 4G experience accessible to all. By introducing the UK’s lowest price 4G smartphone, and great value entry-level plans, even more customers will now have the ability to access the UK’s most advanced 4G network and reap the benefits it offers.”

EE’s 4G network is the biggest and fastest in the country and is currently available in 175 towns and cities and reaches over 70 percent of the UK population.

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