DataWind, the makers of Aakash and UbiSlate tablets, has forayed into the Indonesian market by launching its patented browser Meranet in Jakarta. The launch will bring affordable web browsing to many millions of subscribers in a market where affordability remains the number one barrier to bridging the digital divide, DataWind said. The Meranet browsing app costs Rp. 99,000 only (INR 471; $7.32), and get unlimited browsing privilege, for a period of one year.
DataWind is partnering with Datami, the leading provider of brand sponsored data solutions, to provide unlimited data-free browsing on its app through mobile networks Telkomsel and Hutchison 3. Customers can use the Meranet browser on these networks data-free, without using up their data plans. The launch marks the first time that full scale brand sponsored data — a highly effective consumer engagement mechanism has been made available from a brand wishing to engage Indonesian mobile users via Datami’s platform.
The technology used in Meranet accelerates the delivery of web-content across wireless networks and reduces data consumption, DataWind claims. The company said that its web-delivery platform reduces bandwidth consumption by creating a parallel processing environment, which shifts the burden of memory and processing power to back-end servers. This feature allows users to access the web at lower data costs, which will be very advantageous for those who are cautious of billing, such as students, excessive Internet users, low-cost devices users, or people who live in rural areas.
“Internet access has now become a very vital part of our lives but the rising data cost is limiting us from this vital resource,” said Mr. Rupinder Singh, Head – Asia Pacific, DataWind during the unveiling of the product. “Our aim is to break that affordability barrier. Partnering with Datami, Telkomsel, and Hutchison 3 to sponsor the data of our innovative Meranet app will allow us to offer our services to around 210 million users helping us achieve that aim and provide unprecedented access to the Internet for many Indonesians”, he added.
“We are excited to partner with DataWind to offer brand-sponsored browsing on the Meranet app to our customers,” said Harris Wijaya, VP (Digital Advertising and Analytics) at Telkomsel. “We are committed to delivering high-quality connectivity to our customers and see brand sponsored data as an impactful means to help even more consumers access information on our networks. ”
Covered by 18 U.S. and international patents, Meranet browser works well on all 2G, 3G and 4G networks.