CeBIT 2015 Focuses on Innovation and d!conomy

CeBIT-2015-Focuses-on-Innovation-and-d!conomy“d!conomy” is the lead theme for CeBIT 2015 which kicks off on Sunday with a lineup of over 5,000 innovations from digital industries.

“This year’s fair is putting the spotlight on digitization and the profound impact it is having on every aspect of business and society,” said Oliver Frese, member, Deutsche Messe’s Managing Board responsible for CeBIT.

“For anyone with a stake in the digital world, CeBIT offers an unparalleled mix of innovations, information and inspiration that makes it the world’s leading event,” added Frese.

On the evening of Sunday, March 15, the show will be officially opened at the Hannover Congress Centrum (HCC) in downtown Hannover by Germany’s chancellor, Dr Angela Merkel. She will be joined by Chinese vice premier Ma Kai; president, German Association for Information Technology; Telecommunications and the New Media (BITKOM), Dr Dieter Kempf; and Lord Mayor of Hannover, Stefan Schostock.

A much-anticipated highlight will also be the industry keynote by Alibaba founder Jack Ma.

“This year’s CeBIT will highlight the important and growing role that digitization plays as an innovation driver in companies big and small, across all industries. Digitization is radically changing business models and entire value chains. Both the private and public sectors need to treat it more as a strategic management objective,” commented Frese.

Small and medium companies, in particular, will find this year’s CeBIT to be a richer-than-ever source of input. Decision-makers can get unbiased advice on best-fit digitization options for their companies at the SME Lounge

“The Internet of Things is particularly dependent on robust and secure digital value chains,” explained Frese.

In 2015, the spotlight is also on new, innovative business models. Over 350 startups as well as established companies, accelerators and investors will present bright new ideas and ways of commercializing them in near future.

China’s partner country showcase will be an especially impressive highlight at this year’s CeBIT, with over 600 Chinese companies presenting their innovations. The Chinese exhibitor lineup boasts such big names as Alibaba, Huawei, Xiaomi, ZTE and Neusoft.

The 200-strong international speaker lineup includes: SAP’s CEO, Bill McDermott; US economist Jeremy Rifkin; Xiaomi founder Lei Jun; European Commissioner for Digital Economy & Society, Gunther Oettinger; President and Head of Samsung Electronics Media Solution Center, Dr Won-Pyo Hong; Infosys CEO Dr Vishal Sikka; Oscar-winning film director Florian Henckel von Donnersmarck; Unify CEO Dean Douglas, German rock star Peter Maffay; NATO’s Deputy Assistant Secretary General for Emerging Security Challenges, Dr Jamie Shea; world’s best known hacker, Kevin Mitnick; and world’s most famous whistleblower, Edward Snowden, who will be participating from Russia via a live video link.

This year’s CeBIT is larger than last year’s – something which has not been the case since the year 2001. This year’s show will feature around 3,300 exhibitors from 70 countries, which is at par with 2014 but the total display area has grown by over five percent.

Many companies have enlarged their stands this year, among them big names like Samsung, Huawei, HP, Intel and ZTE. CeBIT 2015 will also see the return of a number of well-known companies, such as Rittal, Alcatel-Lucent Enterprise Germany and Konica Minolta. First-time exhibitors include Xiaomi, Amazon Webservices, Dropbox and Tesla.

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