Basel Manasrah appointed CEO, Zain South Sudan

Zain Group announces the appointment of Basel Manasrah as chief executive officer, Zain South Sudan, replacing Wassim Mansour, who returns to his role as advisor to the group CEO after a successful eight month assignment transforming the new mobile operation.

With 13 years of telecom experience, Manasrah joins Zain South Sudan with very strong credentials in commercial, technical and operational aspects after holding several key senior positions within Zain Group since joining the company in 2000, including chief operations officer of Zain Jordan, Marketing and Customer Care director of Zain Kuwait, commercial consultant for Zain Iraq and commercial consultant of Zain Bahrain prior to the launch of commercial operations.

Under the outgoing CEO, Mansour’s short but comprehensive tenure, Zain South Sudan achieved several milestones including the continued expansion of its 3G network to cover all regions of the country, and the implementation of many new marketing programs that have seen the mobile operation enhance its market leadership in all key areas.

Scott Gegenheimer, CEO, Zain Group said, “With Basel Manasrah now at the helm and the compelling support of Zain Group’s resources in all facets of the business, I am confident that Zain South Sudan will enter a new and prosperous era, playing a key role in the growth of the telecom sector and the economic and social development of the newest nation on the planet.”

“We appreciate Wassim Mansour’s effective work in the successful turnaround of Zain South Sudan, fulfilling the mission that was set when he was assigned the task. He leaves the mobile operation ideally positioned for the new CEO to place a greater focus on commercial and customer centric activities, and lead the business onto the next phase of its development,” added Gegenheimer.

On his part, Basel Manasrah, CEO of Zain South Sudan said, “South Sudan is a promising country on many levels and my objectives are to capitalize on my predecessor’s outstanding work, to continue to expand the network and to further enhance the customer experience and service offerings to the South Sudan market.”

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