Indus OS Partners With Digital Turbine For App Monetization

India’s own smartphone OS, Indus OS, has partnered with mobile app monetizing platform Digital Turbine in a multiyear contract to enable the next generation smartphones make money form the installed apps.

With this partnership Indus OS has also launched Digital Turbine’s Ignite platform on the smartphones that helps operators manage, control and monetize apps installed on these devices.

“Our mission is to develop technology to cater to the economic, social and regional diversity of the region,” said Rakesh Deshmukh, co-founder and CEO of Indus OS.

The Os platform became the second largest smartphone OS after Android in the Q3 of 2016 surpassing Apple iOS and Microsoft Windows for mobiles.

“We are the first to deeply customize a smartphone experience that meets the real needs of the emerging market’s citizens through innovation, simplification and localization. By partnering with Digital Turbine, we are able to provide tailored app recommendations that fit the local market and improve end customers’ overall experience,” Deshmukh added.

Indus OS has series A funding from Omidyar Network, Venture East and JSW Ventures. The company is angel funded by Hari Padmanabhan, Mayank Sihnghal, Kunal Bahl and Rohit Bansal from Snapdeal, Amit Gupta and Naveen Tiwari from Inmobi and Pranay Chulet from Quikr.

“Simply stated, our Ignite platform provides mobile ecosystems an easier way to scale. It delivers a relevant suite of app campaigns to end customers by leveraging our extensive advertising network and exclusive partnerships with top mobile ad agencies,” said Bill Stone, CEO of Digital Turbine.

“Our proprietary app recommendation engine uses data science to optimize and track campaigns for a more engaging end user experience. We are extremely excited to partner with Indus OS in its efforts to advance smartphone adoption and engagement with mobile applications throughout India and other emerging markets.

Indus OS, the company claims, is currently available on eight million smartphones across 80 smartphone models, and aims to add 100 million users by 2020. It currently has partnerships with 8 major Indian OEMs and has made giant strides in its vision is to help connect a billion smartphone users in emerging markets.

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