India’s App Economy To Touch Rs 18 Lakh Crore By 2020

The potential of India’s internet based app economy is estimated to touch Rs 18 lakh crore in next three years or by 2020. In other way this represents half of India’s internet based contribution to country’s GDP.

This report was presented jointly by ICRIER, one of India’s leading think tanks, along with Broadband India Forum. The report was released by telecom minister Manoj Sinha.

As per the study, a 17% increase in the total internet traffic in India in 2015-16, contributed to an increase of Rs. 7 lakh crore in Gross Domestic Product (GDP), of which at least Rs 1.4 lakh crores (US$ 20.4 billion) was due to Internet based app services. This puts the Internet’s contribution to India’s GDP at about 5.6% in 2015-16.

“The contribution is estimated to grow to nearly 16% of the country’s GDP by 2020 or Rs 36 lakh crores ($ 534 billion), of which apps will contribute about half,” the report named ‘Estimating the Value of New Generation Internet based Application Services in India’ revealed.

“With internet penetration and the start-up ecosystem achieving critical mass, we felt the time was right to study the micro level impact of the internet services and apps on the country and define interventions needed for long term growth. Interestingly, we found that the ecosystem’s contribution went beyond just economic into social areas such as mainstreaming the differently abled and enabling women safety among others,” said Dr. Rajat Kathuria, Director and Chief Executive, ICRIER.

Kathuria was also supported by four other researchers including Mansi Kedia, Gangesh Varma and Kaushambi Bagchi for this report on India’s app economy.

The study, beyond econometric estimations, also captures in-depth case studies of 16 service/app companies capturing impact generation at a micro level in key sectors of travel, healthcare, education, entertainment, utilities, digital payments, social, navigation and Government services.

The report covered companies including Makemytrip, Practo, PayTM, Urbanclap, Netflix, Wynk, Byju’s, Truecaller, farMart and MP Mobile. The case studies bring alive different aspects of impact created, such as potential for increased income and job creation, easy access to credible information and Government services, lowering costs for buyers and sellers, creating a platform for smaller businesses and individuals to market their products and services, popularizing the use of vernacular language and enabling women safety among others.

“Internet apps and services are disrupting traditional industries. Regulation, globally, is evolving to strike the right balance between protecting consumer/business interests and encouraging the ecosystem to innovate further. India needs to chart its own course from a policy/regulation perspective considering the significant higher impact on its economy. It needs to resist the temptation to follow global precedence or come up with defining laws without active stakeholder discussion,” said TV Ramachandran, President, Broadband India Forum.

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