Demonetisation Effect: MobiKwik ‘Lite’ Gains 20 Lakh Users In 2 Days

This light-weight e-wallet app will work seamlessly even with an EDGE connection

To make the most of the demonetization move and increase its consumer base by delivering a seamless experience, MobiKwik had launched a lighter version of its ewallet. Named MobiKwik Lite, the mobile wallet that aims to help citizens across the country go cashless and adapt to wallet payments even with their basic smartphones and data connections. The app gained traction and managed to receive over 20 lakh downloads within the first two days of launch.

Upasana Taku, Co-founder of MobiKwik confirmed the news. She told, “We are committed to support the Government of India’s mission of a clean, cashless economy and launched MobiKwik Lite with an objective to help masses across the country go cashless. So far, we have registered over 20 lakh users and the number is growing significantly by the hour. This astounding response demonstrates that a right & simple product, that resolves a real issue, will always be accepted well by the masses.”

One must note that the company had launched MobiKwik ‘Lite’ earlier this week. This app enables users in receiving payments through UPI and wallets, including MobiKwik by sending an SMS to their customers. Bank transfers are also free for all MobiKwik Lite users till March 31, 2017. The app is available in Hindi and English languages and other Indian languages are being launched shortly.

The app is less than 1 mb in size can be downloaded directly by any shopkeeper or retailer by giving a missed call to 80971-80971 from any Android smartphone, even without an email id and without having a Google Play Store account. After giving a missed call to this number, users will receive a link to download the application. Once a user clicks on this link, they will be taken to the download page, where the app can be downloaded from within 30 seconds, even on a 2G/EDGE connection. User then receives an OTP and is registered instantly on the MobiKwik platform. The app will work seamlessly on an Android smartphone even with a dated Android OS.

The company will also be launching an offline version of this app. The company has planned an aggressive marketing campaign to reach out to the masses and promote adoption of MobiKwik Lite. The mobile wallet firm is also deploying an on-ground workforce of 10,000 to reach out to unorganised retailer pan India and educate them about the app.

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