Airtel Launches Wynk Tube, An App For Music Audio And Video

Airtel Tuesday launched one more product for its millions of customers across in India. Named Wynk Tube, the app is part of the same business unit that of Wynk Music, however, as against Wynk Music that plays music only in audio format, this new app will play the same in both audio as well as video.

The company says Wynk Tube is aimed at millions of users who wanted localised and personalised music content but in both the formats. The new app, the company claims, has comparatively simpler user interface, light weight, and available in multiple languages. Users can instantly switch between audio and video mode of their favourite tracks with a single touch. The app is currently available for Android smartphones.

The app has been built as an extremely light app (only 5MB) that will operate seamlessly on even basic smartphones, including Android Go variants. The app will be available to users in 12 Indian regional languages (including Kannada, Marathi, Telugu, Tamil, Bhojpuri) besides English and Hindi and enables a highly personalized experience. The app also features deep voice enabled search to help users discover their favourite music.

“Wynk Tube has been built for India 2.0, keeping in mind the digital entertainment needs of hundreds of millions smartphone users in non-metros and small towns. An integrated audio-video music experience delivered in a simple yet intuitive vernacular interface makes Wynk Tube a unique and powerful proposition. Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users. Regional content and personalization through AI, big data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator,” said Sameer Batra, CEO – Content & Apps, Bharti Airtel.

The Wynk Tube will be free upto 30 days for both Airtel as well as non-Airtel customers. Post the free period, it will be charged at Rs 99 per month for non-Airtel customers.

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