Airtel Slashes Data Tariff, Again

Bharti-Airtel-4G-Subscriber-Base-Reaches-5-Mn-MarkAs Reliance Jio inches closer to its commercial launch on 15 August, rival telecom operators are doing everything to stay afloat and give a tough competition to the Mukesh Ambani led telecom startup. As recent as on Sunday, country’s top telecom operator and Reliance Jio’s biggest competitor Airtel slashed its data tariff for its prepaid customers, in some plans up to 67%.

However, this drop in data plan is not exactly benefiting the customers in terms financially but would be a huge saving in their data consumption. Essentially Airtel has not reduced the tariff for data but has offer more data limits for the same value or for a particular prepaid plan.

For example, under the revised data benefits, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data as against 3 GB earlier, an increase of 67%. Its, certainly a big boost for the consumer to use more data.

Similarly, the Rs 455 pack 4G/3G pack now offers 50% more data by increasing data benefit to 3 GB from 2 GB. The Rs 989 4G/3G pack will now offer 10 GB data vs 6.5 GB earlier, offering 54% more benefits.

Airtel has also offered benefits in its sachet packs for prepaid customers.  The Rs 25 2G pack now offers 45% more data at 145 MB vs 100 MB earlier, while the Rs 145 4G/3G pack now offers 32% morepi  data benefits at 580 MB vs 440 MB earlier. Even the Rs 5 one day 2G data pack benefits have been increased by 48% to 30 MB keeping in mind non-regular/first time users, particularly in rural markets.

Ajai Puri, Director – Operations (India & South Asia), Bharti Airtel said, “At Airtel, we always aim to deliver a great mobile experience and value to our customers. These refreshed data packs will help drive consumption and boost the uptake of mobile internet in the country. Given the deepening smartphone penetration and Airtel’s roll-out of data networks across India, we believe these packs will also drive affordability and bring new users online.”

In the quest of making customers happy so that they stick to the operator and do not explore other service providers for their cheap offers, two days back Airtel had launched its ‘happy hours’ offer wherein customers can download more data at certain time of the day.

In this plan Airtel pre-paid customers to get 50% data back for all in-app content downloads scheduled between 3.00 am and 5.00 am. E.g. If a customer schedules a video download of 100 MB then 50 MB will be credited back to his/her account.

 

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