Airtel Gifts Netflix For Postpaid And Broadband Customers

In a strategic tie up with Netflix, Airtel will now offer curated and premium content from the global content provider to its postpaid as well as Home broadband customers. As per the plan the operator will offer three months of free Netflix content to these customers.

Post three months, the customers will be able to pay for their Netflix subscription through their Airtel postpaid or broadband bill.

However, there’s a small catch. Not all postpaid plans or broadband plans will be eligible for this offer. The eligible plans will be shortly announced by the operator, Airtel said in a statement.

Those customers who are not eligible for this offer can take up a regular Netflix subscription but will be eligible to pay through their regular postpaid of broadband bills, the operator clarified.

“Partnerships are at the core of Airtel’s DNA and we are delighted to expand our strategic relationship with Netflix. Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings,” said Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel.

With the addition of Netflix, Airtel content portfolio is perhaps the most robust content platform offered on a smartphone. It already has content partnerships with Amazon Prime, Alt Balaji, Hotstar, Zee5, Hooq and Sony. Through its Airtel TV, the operator already offers over 10,000 plus movie and shows plus 375 plus LIVE TV channels.

Airtel TV is growing fast on the back of booming demand for content on smartphones. Airtel has built a large ecosystem of digital content partners to serve this explosive demand. The partnership with Netflix reaffirms its commitment to continue to bring meaningful and differentiated partnerships on video content for its existing customers.

Bill Holmes, Global Head of Business Development for Netflix said, “We are delighted to expand our partnership with Airtel and combine the latest technologies and the best of entertainment. Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/home broadband bill.”

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