Airtel Doles Out Another Round Of 30 GB Free Data

Its raining data in India and how. Triggered by Jio’s free data offer to acquire customers in the first phase, all most all the 4G operators in India have doled out free data in some quantity or other at various times in last 6 months. The recent case is of India’s largest operator Bharti Airtel that announced to offer 30 GB of free 4G data to its customers.

Airtel on Saturday announced to hand out 10 GB of 4G data free to its postpaid customers every month for three months, totaling 30 GB. This was announced by Airtel’s CEO Gopal Vittal in a letter to its customers.

“As the monsoons approach, we are sending another shower of data your way. I am delighted to share that we are extending the data surprise by another 3 months,” Vittal wrote in that communique.

This free data offer will be available from July 1 and post paid customers need to check their MyAirtel app during that period.

This is the second installment of free data offer by the telecom behemoth. The first installment was announced in April when the company announced to hand out 10 GB of 4G data free every month till June.

The second installment of free data offer will extend till September. One never knows if the free data period would be extended beyond September.

Since entry of Reliance Jio in to India’s telecom business, incumbents are in a huddle to safeguard their existence. No other operator in the world has acquired customers the pace Jio acquired – 50 million in 70 days and 100 million in 120 days. The operator offered free data during the launch period and free voice call service for life.

Post that all operators including Airtel had to change their strategy and reduce their data price as well as call rates.

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