Airtel Claims 2 Mn Home Broadband Users, Celebrates With Offering Freebies

Country’s largest telco Bharti airtel today claimed its home broadband user base crosses over two million and to celebrate the milestone the operator is offering free data top-ups as well as other other freebies to its customers.

The offering, named as ‘Airtel Surprises’ will add surprise amount of data into customers’ existing data pack when they log in to their  accounts and unlock ‘surprises’. With free additional data from ‘Airtel Surprises’, customers can add to their digital experience by doing much more online and enjoy exciting content curated by Airtel, at no extra cost.

All existing Airtel home broadband customers will get free additional monthly data top-up with their existing broadband plans at no extra cost. Customers can also enjoy free access to Airtel Movies, which has a collection of over 10,000 popular Hollywood & Bollywood movies, premium TV shows across a host of genres.

“We are happy to cross this milestone of 2 million customers, further consolidating our leadership as the second largest player in the fixed broadband sector in India. For us, our customers are at the heart of everything we do and therefore we are delighted to bring the latest ‘Airtel Surprises’ for them in celebration of our achievement and their trust on us. With these additional benefits our customers will be able to do much more with their existing plans,” said Hemanth Kumar Guruswamy, CEO – Homes, Bharti Airtel.

The 2 million user base of Airtel’s home broadband service can largely be attributed to the company’s recent launch of V-Fiber services- a high speed data offering based on vectorization technology. This service that claims to offer data speed upto 100 mbps has been launched in cities like Chennai, Mumbai, Bangalore, Hyderabad, Pune, Ahmedabad, Bhopal and Indore. ‘V-Fiber’ deployment is part of Airtel’s network transformation program – Project Leap.

Airtel recently also introduced free unlimited local and STD calling on all its home broadband plans. Airtel has also gifted customers numerous irresistible offers with ‘My Home Rewards’ offering Airtel broadband homes additional data of 5GB free every month for every Airtel postpaid and/or digital TV (DTH) connection in their home/family.

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