Airtel Bangladesh signs Mahindra Comviva for Managed VAS

Airtel has announced a managed VAS deal under a strategic partnership model with Mahindra Comviva, a leader in providing mobile financial and VAS solutions for its Bangladesh operations.

As part of this three-year deal, Mahindra Comviva will manage Bharti Airtel’s service delivery platform inclusive of Mahindra Comviva’s deployed products like Messaging Service Delivery Platform (MSDP), Unstructured Supplementary Service Data (USSD), Bulk Messaging Gateway (BMG) and dBILL VAS Charging solution.

With the signing of this deal, Mahindra Comviva will now manage Bharti Airtel’s VAS services across all operations in 20 countries in Asia and Africa. At present, Mahindra Comviva is managing over 4,000 VAS nodes for Airtel Africa in 17 countries, Airtel India and Airtel Sri Lanka from various partners to meet defined service-level agreements.

In addition to managing the VAS nodes, Mahindra Comviva will provide 24/7 VAS monitoring and will help Airtel Bangladesh to optimize their data center operational costs by 15 to 25 percent and savings of upto 20 percent on overall capex. This end-to-end service management will further help Airtel Bangladesh to improve overall customer experience.

Announcing the deal, Lutfor Rahman, CIO, Airtel Bangladesh said, “Mahindra Comviva has proved to be a trusted partner for Bharti Airtel group across our operations in Asia and Africa. With this extended partnership, Mahindra Comviva will provide greater operational simplicity and enhance efficiencies, whilst enabling improved service performance to our customers in Bangladesh.”

Anurag Srivastava, head of Managed VAS Services at Mahindra Comviva said, “This is a landmark deal for Mahindra Comviva, as we will now manage all Bharti Airtel operations across 20 countries in Asia and Africa. Our success with Airtel Sri Lanka, India and Africa, where we manage over 4,000 VAS nodes against stringent SLAs, has given Airtel the confidence to outsource the management of VAS operations in Bangladesh to Mahindra Comviva.”

A pioneer in the Managed VAS services space, Mahindra Comviva is managing business operations for over 150 VAS services for over 35 operators globally. By transferring end-to-end VAS management to Mahindra Comviva, operators are able to optimize hardware resources across VAS and improve capital allocation by matching VAS resources to current needs, thereby, realizing on huge savings on overall capex.

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